Updating the company's reputation and marketing efforts to be more professional, clean & inviting is my ultimate goal as the Marketing Administrator. This proposal illustrates the main goals and projects to focus on in 2016.
Written for a graduate visual & interface design course, this final project mirrors a real-world evaluation of animal shelter websites in the Pittsburgh area. This proposal evaluates 5 competitor sites, & proposes recommendations for final website redesign, with decision models, wireframes & full usability testing.
Academic Paper: SEO, Web Design, and Social Media: Successful Formula for Website User Traffic
This piece was written for a Master's writing for digital media class at Chatham University in 2015. Here, I explore SEO, Web Design & Social Media as the main components for building user traffic.
