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GPFCU Marketing Proposal 2016

Updating the company's reputation and marketing efforts to be more professional, clean & inviting is my ultimate goal as the Marketing Administrator.  This proposal illustrates the main goals and projects to focus on in 2016.
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​Final Project:
Client Proposal for Website Redesign, Visual & Interface Design Recommendations

Written for a graduate visual & interface design course, this final project mirrors a real-world evaluation of animal shelter websites in the Pittsburgh area. This proposal evaluates 5 competitor sites, & proposes recommendations for final website redesign, with decision models, wireframes & full usability testing. 
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Academic Paper: SEO, Web Design, and Social Media: Successful Formula for Website User Traffic

This piece was written for a Master's writing for digital media class at Chatham University in 2015.  Here, I explore SEO, Web Design & Social Media as the main components for building user traffic. 
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